Melts in your mouth, not in your hands

Peanut M&Ms are my all time favorite american chocolate candy. They take me back to child hood. The easter bunny used to bring them in my easter basket…the easter bunny must have been a fan of peanut m&ms too. The peanuts give me the false impression that I am being kind of healthy in my candy choice! Luckily for me, one of my co-workers keeps a bowl on her desk…and I “borrow” a few everyday!

I am often asked to speak on various marketing topics and I ALWAYS kick it off with a brief overview of the m&m brand to get folks to thinking about the evolution of brands. What a great study of a brand that has evolved with the times, yet remained true to the inherent brand. And don’t ya just love the m&m people. They even  have their own twitter and facebook pages. Ms. Green is my fave-what a sassy gal.

I love a little salty with my sweet. So the new inclusion of a pretzel in the middle was music to my ears. What a great combo. This new flavor is fantastic. Next time the devil on your shoulder is craving some chocolate, give these sweet treats a taste!  You won’t be disappointed.

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